Uggs History

The brand history of Uggs

In 1978 a young surfer from Australia took a trip to the United States with a bag full of sheepskin boots. After finding a home amongst California surfers, the UGG Boots brand began to take shape. Decker's Outdoor Corporation purchased UGG holdings in 1995.

By 1998 the brand evolved into a high-end luxury footwear brand, made evident by premium distribution strategy and high-end fashion marketing and communications. From humble beginnings to global success and notoriety, the UGG story reads like a fairy tale.

In 2003 UGG was named footwear news "Brand of the Year", and was responsible for the creation of an entirely new category of footwear. From then on, sheepskin footwear could be seen on the runways all over the world and it all began on the beach in Australia.

Known for using exquisite materials, UGG Australia introduces new styles for Spring that incorporate soft leathers and suedes. Espadrilles, sandals, heels and ballet flats complete this collection of comfortable shoes.

UGG Boots offers luxury and comfort that is accessible. Our products fit into the consumer's every day life offering them products that are fashionable, functional, comfortable and attainable.